Armando Mayo · Communications Strategist

I turn complex priorities into clear communications people can trust and act on.

I manage communications from concept through completion across web, email, social, print, earned media and events. My work combines strategic thinking, strong writing, stakeholder coordination and practical systems that keep projects moving.

Internal and external communicationsWebsite-first contentProject management

years across agency, higher education and consulting

Tampa

Florida-based with local market perspective

What I bring to corporate communications

Strategy, storytelling and execution in one communications partner.

Integrated communications

Build coordinated messaging across internal and external channels while keeping audience needs, business priorities and brand standards aligned.

Website-first content

Develop useful, search-informed website content and extend the strongest ideas across email, social, print and earned media.

Project ownership

Manage calendars, contributors, approvals and deadlines from initial concept through final delivery across recurring workstreams.

Stakeholder partnership

Interview subject-matter experts, translate leadership priorities and help cross-functional teams move from input to clear decisions.

01 / Integrated campaign communications

Annual Giving and Giving Day at the University of Tampa

Annual giving requires one institution to speak clearly to many audiences. I lead communications planning and content development across email, direct mail, web and social while coordinating data needs, timelines, stakeholders and approvals.

For Giving Day, I helped connect audience strategy, campaign messaging, ambassador communications, digital advertising and social content into one coordinated effort. The work demonstrates how I build a communications system, not just a set of individual pieces.

Audience segmentation and message development

Editorial calendars and approval coordination

Email, web, social and direct mail content

Performance review and message refinement

Selected campaign outcomes

Six figures

in Giving Day revenue

Hundreds

of Giving Day donors

40%+

average email open rate

High reach

hundreds of thousands of Instagram views

02 / Brand transitions and social media

Helping organizations sound consistent while their story evolves.

Technology · Rebrand communications

Docubee

I managed social media through the transition from OnTask to Docubee and helped establish the new brand's social personality, content themes and launch rhythm. I also developed external content supporting product news and research-driven visibility.

View rebrand announcement

Public institution · Social communications

Port Tampa Bay

I managed social content for a complex public-facing organization serving business, government, cruise, cargo and community audiences. I also translated the strategy into practical employee guidance so contributors could support a more consistent presence.

03 / Selected writing and editorial work

Writing that makes expertise useful to the audience.

My portfolio includes authored journalism, executive byline development, financial thought leadership, event scripting, press materials and subject-matter content.

Authored feature · Local culture

Florida Soul

A concise feature translating Tampa Bay history and cultural identity into an accessible, place-based story.

View sample

Executive byline development

The city's best is yet to come

A forward-looking executive perspective built around St. Petersburg's business climate, downtown growth and community identity.

View sample

Financial thought leadership

How businesses can make the most of higher interest rates

A practical, audience-centered article that turns financial expertise into clear guidance for business owners.

View sample

Executive event scripting

Champions for Children program

A multi-speaker event script balancing mission, fundraising, recognition, timing and stage direction for a live audience.

View sample

Research-driven media content

Docubee and ALM legal automation study

External communications that translate original research into a clear industry story supported by data and executive perspective.

View sample

Quoted subject-matter perspective

AI, content tagging and accessibility

Published expert commentary on how AI can strengthen digital content organization, accessibility and search visibility.

View sample

View more Tampa Bay 100 writing

04 / Website-first content

Content designed to be found, understood and reused.

I have supported long-running website and SEO content programs across real estate development, restoration services, banking, technology and professional services. I build around search intent, audience questions and a clear path to action.

Metro Development Group

Ongoing web and blog content supporting a Florida real estate developer's communities, innovations and market visibility.

Explore the content hub

Spaulding Decon

Sustained SEO and educational content in complex, sensitive service categories where clarity, empathy and trust are essential.

Explore the blog

“Excels in SEO content creation, driving online traffic, and developing a brand that connects with its customer base.”

B2 Communications professional profile

How I manage the work

Strong communications require a reliable process behind the words.

Clarify the assignment

Define the audience, business objective, message hierarchy, contributors and required channels before execution begins.

Build the workplan

Create editorial calendars, milestones and approval paths that make ownership and deadlines visible.

Develop and edit

Write, revise and adapt content for each channel while protecting voice, accuracy and brand consistency.

Review performance

Use GA4, SEO insights, email results and social analytics to refine future content and workflows.

Tools and production support

Adobe Creative Suite · Canva · GA4 · Surfer SEO · Muck Rack · Cision · Business Wire · Microsoft Office · ChatGPT and AI-enabled communications workflows

Why Ardurra

Growth creates a need for communications that connect people, expertise and priorities.

Ardurra's combination of technical expertise, expanding teams and community impact calls for clear internal communications, strong project storytelling and coordinated execution across channels. That is the work I am prepared to lead and deliver.

Contact Armando LinkedIn