Head of Growth & Brand

I listen for the opportunity beneath the assignment.

Then I turn what I learn into clearer positioning, coordinated campaigns and practical systems that help people act. My work connects audience insight, brand strategy, education, operations and the specialists needed to move a business forward.

Audience insightCampaign leadershipSystems building

Armando Mayo, strategic communications advisor and educator

01 / Audience-led growth strategy

UTampa Annual Giving and Giving Day

What I saw

Annual giving is not one audience and one ask. Different communities need distinct reasons to care, while every channel still has to build toward one shared moment.

What I built

I created communications and digital strategy, reconsidered audience targeting and coordinated email, social media, advertising, ambassadors and university stakeholders. The work gave each channel and audience a clear role in the campaign.

The broader annual-giving program, for which I created communications and strategy, generated nearly $3 million. The Giving Day results show what an integrated, audience-aware campaign can produce.

$351,801

generated on Giving Day

677

Giving Day donors

47%

first-time donors

41.6%

average email open rate

443K+

Instagram views

$0.47

approximate Meta cost per click

02 / Brand and audience strategy

Docubee Rebrand

A rebrand has to change how people experience the company, not simply how it looks.

Docubee needed to introduce a new identity, communicate a clearer value proposition and establish a recognizable personality across social channels.

As part of the broader launch team, I developed the social strategy, helped define the brand's social personality, created the content themes and wrote campaign content. Channel roles, launch sequencing and measurement were shared team responsibilities.

Audience

Who needs to understand and trust the new brand?

Personality

How should the brand sound and behave?

Content

What can the company credibly teach and own?

Launch

How does the new identity become a sustained presence?

The work produced an execution-ready content system for introducing and sustaining the rebrand. It established who the brand needed to reach, what it should discuss and how its personality could remain consistent across contributors and channels.

03 / What I am building now

Arvima Digital Foundation System

Many established businesses have a website, social accounts and several disconnected tools. What they lack is a foundation connecting their message, public presence, lead experience and internal operations.

I created the Digital Foundation System to connect positioning, website messaging, brand direction, Google visibility, AI support, lead routing, business integrations and launch planning.

The system is currently in development, so I am not presenting it as a finished client transformation. It demonstrates how I think: identify the larger operational problem, connect functions that are usually separated and build a repeatable structure people can use.

One connected foundation

Message

Digital presence

Visibility

AI support

Lead flow

How I lead

Listen deeply. Make ideas usable. Build structure.

I listen for what others miss.

After hearing that traditional professional groups did not fully serve independent communications entrepreneurs, I helped create the Comms Collective as a sounding board, think tank and support system.

I help people own their presence.

I teach approximately 180 to 200 college students each year how to understand audiences, communicate their value and build confidence. I also translated social strategy into practical employee training for Port Tampa Bay.

I create structure that helps people move.

Whether I am building a campaign, teaching a room or designing a workflow, I turn ambiguity into priorities, ownership and practical next steps.

Why Talons

A category is built through understanding, not volume alone.

Talons has the opportunity to reshape how men understand style, confidence and self-expression. I would welcome the chance to connect customer insight, brand story, campaigns, community, partners and growth systems as the company scales.

Connect with Armando LinkedIn